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We have seen popular products stand the test of time and some trends come and go, but we know that some things don’t change – customers will always want good prices, wide selection and fast, convenient delivery options, and we look forward to delivering this for the next 25 years and beyond.' Top 25 most popular products of all time on .uk (in alphabetical order) He continues: 'We have evolved from being an online bookseller in 1998, to offering customers millions of items including tech, toys, food, fashion, films, music and lots more.

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John Boumphrey, UK Country Manager for Amazon said: 'Amazon arrived in the UK 25 years ago, and a lot has changed since then. The panellists were put through their paces as they competed to uncover the nation’s shopping habits, guessing some of the most popular products since 1998 across Amazon categories including books, music, films, video games, beauty, fashion, and toys & games. Some of the most popular products were revealed today in ‘ Amazon’s Quiz of 25 Years’, hosted by comedian Tom Allen and featuring Babatúndé Aléshé, Judi Love, Sam Thompson, and Dani Dyer. Crocs being the titan of fashion, to the Call of Duty franchise standing out as the top video games, the new lists provide a snapshot of what has captured the interest and imagination of the UK. From Adele featuring four times in the top 25 most popular albums of all time to Mamma Mia! being one of the most popular DVDs ever. The most popular list of Amazon products give a unique insight into UK trends since the first Amazon order in 1998, and reveal our favourite products ever, broken down across films, music, books, video games, fashion, beauty, and more.

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All you need to do to is add AMAZONUK25 voucher code at the checkout to receive the discount, valid until 11.59pm today (Friday, September 15) To celebrate 25 years of trading in the UK, Amazon is offering customers £5 off orders when they spend £25 or more this Friday, September 15.

This article contains affiliate links, we will receive a commission on any sales we generate from it. CELEBRATING 25 YEARS: Amazon has revealed the UK's most popular products (Image: PA)

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